Housatonic Community College

The Marketing of HCC

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HIGHLIGHTS

  • Enrollment: Record enrollments are being attained every semester. (Fall 2003: 4678 students. Almost 30% increase from Fall 1998)

  • Firsts: Housatonic Community College is the leading innovator in the Connecticut Community-Technical College System. HCC introduced the following, which are now being initiated at sister colleges:

    • College catalogue on a compact disk (CD)
    • Magazine-format class schedule as marketing/public relations medium
    • Web access certification for people with disabilities.

  • Media Exposure: HCC has consistently appeared in national, regional, state, and local media. This exposure has highlighted and supported the College's many contributions to the economic revitalization of downtown Bridgeport and the College's expansion efforts. Over 7,000 column inches of positive coverage has been published.

    Total Value of Ad Equivalency = $237,000

  • Fiscal Responsibility: HCC contributes $60,000,000 annually to the region's economy. The College's successes are due to the efficiency, innovation, and dedication in discovering ways to spend more effectively every budget dollar. HCC's marketing staff is comprised of a dean, two full-time associates and one part- time webmaster. Marketing's operating budget is $216,000.

  • Legislative Efforts: HCC leads the Community-Technical College System in efforts to inform legislators of the value of, not only a Housatonic education, but that of its 11 sister colleges. Through media exposure, visits and mailings to legislators by faculty, staff, and students, HCC has successfully informed the state legislature of the socio-economic contributions made by the college.

Student Success: Can best be summed up by one of Housatonic's students, Lisa Solicito.

Lisa Solicito

"My experiences at HCC have been wonderful, and will stay with me long after I've left. The College is full of incredible people: friendly, determined students, and faculty and staff who go out of their way to help you in any way they can. At HCC I've never felt like I was 'just a number' and I've always had someone to go to when I needed help, academically or personally. I'm glad I decided to start college at HCC. I will leave a much better person than when I came, and I'll definitely be a little sad at graduation!"


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